Not sure if this is a part of Nikhil Tampe’s punk collection or not, but I am loving it.
I think one is so tuned to seeing a full length saree that anything else doesn’t seem complete.
I am pretty sure Sabyasachi showed off a chhoti saree before.
I posted a video of the video ad for Diva’ni earlier today, the hindi version, and then found the English version of it. I liked it better.
This is for Divani brand by Yash Raaj Films and Karol Bagh Saree House.
Its about “I am the diva that lives inside you..”
Check out the full screen version on YouTube.
Its been a year since this label was launched; with great fanfare.
Did you watch their ads last year?
Check out their face book page https://www.facebook.com/divanicouture
Here it is
Made with the passion of making a movie.
This photograph from the later years of WWII shows girls and a teacher at school in Bangalore. They wear a combination of skirts and blouses, half-sarees, and on the girl at the right foreground, a proper saree that is my favourite. Can’t tell if the large designs on her saree are printed flowers or not, but it is one I’d love to have seen in person, in colour. And once again, it is possible that just a few of the schoolgirls are still alive today, seventy years later. What did they learn in class, and did it help them as they became adults, mothers and eventually grandmothers? The professional photographer did a masterful job with this image and its unusually rich shades of black, grey and white.
This is what Masaba had to say about the younger generation’s preference for her sarees..
Q. Every girl would like the bright shades you give to a saree. Does the young generation prefer wearing sarees?
A. It took around 6 to 7 years for this trend to catch on. People wouldn’t buy a saree if they were not embellished or if it wasn’t a big occasion. But now girls are wearing them only because they are saved from the burden of carrying a 10kg saree. They just want to wear a plain chiffon printed colour-block saree which can even be worn with a shirt or a crop top.
See her interview on Hindustan TImes
Here are some interesting looks, she created. This is from last year, I think. But you get the idea…
India roots calls her “Queen of Quirk”
There is a new fashion study out “The Science of Style: In Fashion, Colors Should Match Only Moderately”
The key take away from the study is that
Across genders, researchers found these preferences follow an inverse U-shaped curve: Participants unsurprisingly recoiled from combinations that were seen as “clashing,” but they also balked at “matchy-matchy” outfits that reeked of desperate overplanning.
Here is an old post about being matchy-matchy. http://sareedreams.com/2012/08/a-blue-saree-little-too-matchy-matchy-for-my-taste/
Or this one