GAP”s new ads : Dress like nobody is watching

David Fincher’s new quirky ads for GAP.

The tag line was interesting:

“Dress like nobody is watching – Dress normal”

Is that an antifashion statement?

I don’t think so. A lot of the times you don’t dress a certain way because other people are watching, you dress it that way because how it makes YOU feel.

There is another ad that I liked in the same series : “GAP – uniform of rebellion and conformity”

Now that is a beautiful statement.

I think it applies well to a saree as well – it is a uniform of rebellion and conformity!!

Denim Dreams

Denim Dreams    fav sarees designer saree

picture from iDiva.com

Here’s something that appeals to my liking for casual sarees. You can’t get much more casual than tie-dyed denim. These designs are by Anubha Jain, from Delhi, who has turned, what started out as, a college project into a lucrative business. However, things didn’t go quite as she expected. Anubha was aiming her sarees at young women like herself but, as she explained to iDiva, "My denim sarees were a big hit with the older ladies. I was quite surprised because my target audience was totally different. I guess young girls only buy sarees for either special occasions or when they are getting married." Probably true, I’m afraid, but with so many young Indian designers producing sarees now, I hope that situation will start to change.

Raw Mango

Raw Mango    neo sarees fav sarees designer saree

picture from Raw Mango

Loving these, very contemporary, sarees from Raw Mango. (Many more pictures below the fold.) This particular collection of elegant, kind of, minimalist outfits is by Hema Shroff Patel, a US born designer now living in Mumbai.

There’s an interview with Sanjay Garg, founder of Raw Mango, here on The Hindu website. He talks about his ‘crusade’ to popularise the saree and make it more relevant to younger women.

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Masaba’s Sari Dress – Shilpa Shetty showing off

I have already talked about this sarresque dress, a bit disjointed, but I like it.

It is worth looking at this design from front, back and side.

This is how it looks from the back.

Yes, I know, the pallu looks like a disjointed afterthought.

Masabas Sari Dress   Shilpa Shetty showing off    neo sarees designer saree bollywood saree

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Artistic Saree print ads

Artistic Saree print ads    saree ads designer saree

Divani saree brand, launched last year has this coffee table book that you may want to check out.

http://www.divani.co.in/firstlady/coffee-table-book/

I just love beautiful print ads for sarees… You can capture a lot in in image, at times a lot more than what a video can capture.

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Casual Sophistication – blouse over the saree pallu – pallu tucked in the blouse

Casual Sophistication   blouse over the saree pallu   pallu tucked in the blouse    saree blouse design designer saree bollywood saree

You know that if you tried to put the pallu on top of the blouse of this type, it will not work.

So this blouse over the pallu, or the pallu tucked in the blouse has a different vibe to it. Pallu doesn’t feel like “tucked” in the blouse.

But surprisingly, this combination is not bad. Casual sophistication.

Check out the Lakme Fashion week’s website http://www.lakmefashionweek.co.in/

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Casual Sophistication   blouse over the saree pallu   pallu tucked in the blouse    saree blouse design designer saree bollywood saree