Feb 4 2014
Jun 10 2013
If I could buy off a saree outlet and turn it into my closet, that would be Singhania’s saree shop in Hyderabad! I’m seriously obsessed with their innovative designs, styles, colors … omg, so creative! Both actresses, Sonia and Nikita are looking radiant. I particularly love Sonia Deepti’s saree – the border and the checks made all the difference.
Jan 19 2013
picture from Vogue India
The Play Clan is an Indian company which, according to their website, ‘combines fashion, art & design to create collections in home, apparel, gifts & stationery. Inspired by everyday observations & vibrant colors, Play Clan celebrates life & Indian subculture.’ While they may celebrate ‘life & Indian subculture’, they do so in a distinctively contemporary way. So, for example, their apparel consists mainly of casual western style tees and dresses. However, back in October, during the Wills Lifestyle India Fashion Week in New Delhi, they announced that they will, within the next few months, be introducing a range of sarees! This is tremendously encouraging for saree lovers like me because these sarees, like most of their products, are aimed at young Indian consumers. This is a conscious attempt to try and get younger women wearing sarees. As Himanshu Dogra, founder of Play Clan, said in an article in Vogue India, ‘We’re trying to shift the traditional sari-wearing age from 20 and 30 plus, to start at 18 or 20 instead.’ Another encouraging point is that these sarees are not the glamorous Bollywood style evening sarees that you’d only wear to the occasional party or wedding, they’re everyday sarees that don’t require a special occasion. I look forward to seeing the complete collection when it appears on the Play Clan website. The prints certainly look interesting (you can see more examples below the fold) but I do wish that they were being shown off using slightly more traditional drapes.
Nov 16 2011
Beautiful designer Nivya Babu hails from Chennai and she rocks!! I stumbled upon her sarees when I was goggling for some checked sarees online (Yeap, I’ve gone on a massive saree shopping spree this month!!) … and as I always do I instantly fell in love with her collections, found her site and got in touch with her. She was so warm and friendly and I think she found herself a loyal customer from KL 🙂
Nov 16 2011
Supported by her Husband, owner cum designer Yuti Edward’s love for art, design, colors and the ability to have all the freedom gave birth to Udd! Yuti hopes to make Udd a platform for young artists to be a part of the design process. You can also visit their FB page here .
Olive Gold Cotton Saree with beautiful Path work on. All the patch-work sarees are one-of -a kind pieces, and according to Yuti, they all are made by recycled UDD art fabric! The cost of the Olive Gold Saree above is Rs.10200/- and folks it’s been sold out!