Apr 29 2012
Lovely! Doing a good is not easy! You need a different kind of mindset.
Jan 5 2012
Watch the Malayalam channels and it appears as though there are only three categories of advertisements — gold, umbrellas and sarees. But it’s the saree advertisements that are really splashy.
Both Seematti and Jayalakshmi Silks have splurged on multi-million rupee ad campaigns shot at exotic global locations.
Though different in content, location and style, the advertisement campaigns have a common thread running through them. For one, both the ad campaigns were directed by the well-known director and cinematographer, Rajiv Menon. And both of them epitomise the strength, beauty and versatility of women. And, the ads try to address this very uniqueness of Indian women through the elegant saree.
V. K. Rajagopal, Operations Manager with Central Advertising Agency who coordinated the Seematti ad campaign, says Paris was chosen as the location because for many Indians it still is the fashion capital of the world. And what better way to identify Paris than the Eiffel Tower as the backdrop.
The ads try to bring out the opulence of the Indian saree. Its versatility is highlighted in the woman on horseback wearing a Kancheepuram saree, her elegant and dainty steps as she climbs down the portico, and the seamless movements as she gracefully walks across the lawn — with the saree swishing all around her.
While the Seematti campaign was shot in Paris, the Jayalakshmi Silks ad was shot in Turkey. Menon, who first shot to fame as a cinematographer in Mani Ratnam’s Bombay, later went on to direct blockbusters such as Minsara Kanavu and Kandukondain Kandukondain, played an important role in identifying the locations and content of the shoot, Rajagopal said.
Dec 3 2011
I love this image! Gosh, am I a Smart Woman…? Maybe Rustic, since I collect regional sarees. This shop in Benares might be in business today, but I’d want it to still look as I imagine it did when the photograph was made. No sarees in the image, but it was too wonderful not to post. There were no dates on the album pages of old Indian views offered on eBay, but they look earlier than WWII to me. The rather haunting girl below is also from that photo album, with no identification. Her white saree is so plain and pristine, showing a different drape than usual – no pleats and a diagonal fold upwards. She looks lovely and I suspect she was a maid at a lodging place for tourists.
Sunny is a designer in Los Angeles. He loves the fluidity and fluency of a saree and believes that when a woman wears a saree, she not only adorns her body but she also adorns her soul. His design ethos is that “simplicity never goes out of style.”
Indrani is a video journalist in Kuala Lumpur. She seamlessly blends east and west by doing the Bharat Natyam steps and Tango, without missing a beat. She has an infectious smile, a youthful sense of the fashion and a timeless sense of the style.
Rupa Gupta: A writer, editor and journalist, Rupa has been in the media for more than two decades. She has worked as Editor with major publications, both in India and abroad. a keen eye for fashion and current trends. Her sense of aesthetics transcends the hype and always finds the true beauty.
Liza Varma is a former Femina Miss India and well known model in Delhi. Today, she is a leading Fashion Choreographer with over 1000 shows to her credit in India and abroad. She is also a member of the Fashion Design Council of India and a Consultant with Shoot Talent Management. Her client list is the who’s who of Indian fashion industry.
Misty is a student in London and has her fingers on the pulse of London fashion industry.
Abhi is a student in San Francisco and showcases sensuous saree pictures.
Kamini is a model in Los Angeles and loves to accentuate the best a saree has to offer.Contact us at sareedreams at gmail dot com