Aug 27 2014
picture from iDiva.com
Here’s something that appeals to my liking for casual sarees. You can’t get much more casual than tie-dyed denim. These designs are by Anubha Jain, from Delhi, who has turned, what started out as, a college project into a lucrative business. However, things didn’t go quite as she expected. Anubha was aiming her sarees at young women like herself but, as she explained to iDiva, "My denim sarees were a big hit with the older ladies. I was quite surprised because my target audience was totally different. I guess young girls only buy sarees for either special occasions or when they are getting married." Probably true, I’m afraid, but with so many young Indian designers producing sarees now, I hope that situation will start to change.