‘Bhang’ by Swathy

bhang alta 14

Meet Swathy, the founder and designer of her own fabulous brand – ‘Bhang’, my new found love! At the core of the design, ‘Bhang’ is bold, daring and seductive, and that description fits both the designer and her designs. There’s something about the designers who model their own work. I mean, I look at some of my fav designers – Nivya Babu (NVY Studio), Ritika Mittal (MORA), and now Swathy Jagannathan (Bhang) who just made it to my top three list – they share many similar traits. Besides being amazingly successful online (they all have taken Facebook saree business, quite literally, by storm!), these women are young, bold, beautiful, and has an incredible sense of styling. They masterfully experiment hues, textures,they take traditional textiles & designs and revive them for ordinary folks, both young and old to appreciate today.

TPD 44 Bhang

I have been drooling over ‘Bhang’ pieces for several months now. I find Swathy’s acute sense of colour extremely fascinating. I remember feeling this giddy when I discovered MORA and Nivya’s collection. Every piece has a very distinct personality, ranging from elegant and classy to sensual and playful, from bold and colorful to ultra minimalist.


I love the “casual chic” vibe that she going. Occasionally she’ll add a statement jewelry, but often you’ll just find her looking stunning in an everyday look; a casual updo or let down with simple or no makeup. What can I say, she had me effortlessly!



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