GAP”s new ads : Dress like nobody is watching

David Fincher’s new quirky ads for GAP.

The tag line was interesting:

“Dress like nobody is watching – Dress normal”

Is that an antifashion statement?

I don’t think so. A lot of the times you don’t dress a certain way because other people are watching, you dress it that way because how it makes YOU feel.

There is another ad that I liked in the same series : “GAP – uniform of rebellion and conformity”

Now that is a beautiful statement.

I think it applies well to a saree as well – it is a uniform of rebellion and conformity!!

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