The more I see her designs the more I get fascinated with her. I am ashamed to say even though I had heard of her before I had never really looked her up. The kind of work she does is what I love and what I crave to have hanging in my wardrobe someday. I remember telling my best friend a year ago while pensively staring at the ceiling one night that the reason I don’t like Indian kitsch that is available so readily everywhere is because it is so bad and done in such an obvious manner and I would love to have a wardrobe full of the so-called kitschy and oh-so-Indian patterns in my wardrobe – clothes and shoes and accessories et all. Nida’s work has made me love Indian kitsch even more. Her work is colourful, detailed, refreshing and exciting to watch.
FYI Nida designed the dress with 2000 LED lights on it which Lady Gaga wore on her F1 trip in India last year.
From debiparna_chakraborty at Fly Song Bird Check her out. I agree with her views on Nida Mahmodd.
a perfect collection of designer sarees… i can say a nice blend of indo western look can also be seen.. colour combination are unique.. i just like it..
Awright, Nida Mahmood!
She is the first designer that sunk in and made a recognizable dent in my thick skull after I began following the cult of the 6 to 9 yards.
I really enjoy her whimsical use of color and design detail, and especially dig her pairing of sarees and denim.
Just wish there were more images.