Shantanu & Nikhil saree – Riya Sen on the ramp – Chivas Fashion 08

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Some designers wonder if one still needs Bollywood and celebrities to showcase fashion, and my answer is emphatic YES.

I think with the use of Bollywood personalities, the fashion reaches a segment of the population that it will not otherwise.

Here is Riya Sen on the ramp for Nikhil and Shantanu Mehra.

The Indian brand, founded by the brother duo of Shantanu and Nikhil Mehra in 1999, is all about grandiose sexiness and decadent East-meets-West style glamour that vehemently rejects fads and gimmicks, concentrating instead on silhouettes reflecting relaxed sophistication and subdued elegance.

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