How the brand name matters: Satya paul saree

satya_paul_saree

This is a Satya Paul saree. What do you think of it?

Now for a moment, forget that it is a Satya Paul saree; look at the saree again, what do you think?

The answer is not the same, is it?

Actually, let me take that back. If you don’t have a good idea of who Satya Paul is, the answer will not be different. But if you do and his reputation precede him, the answer is likely to be different.

And that is the power of Brand name. Nothing is ABSOLUTE, everything is relative to the context it is offered in.